Are you planning your next trade show or exhibition presence?

9 to 12 Months Before Your Trade Show

  • Work on the size of the exhibition space you need, and ensure you take into account the cost of the exhibition space, booth design, stand build up, marketing collateral, promotional items, and travel expenses.
  • Register and reserve your exhibition stand space with the event organizer.
  • Request full details of the exhibition manual and guidelines.
  • Develop an exhibition marketing plan.

6 to 9 Months Before

  • Hire a full-service exhibition agency to handle the design and production of your stand.
  • Find and order tradeshow giveaways and put promotional strategies that you will use to attract visitors to your booth.
  • Determine the literature and marketing materials you will need at the show – and begin design and printing work.

3 to 6 Months

  • Continue working with your exhibition stand partner, detail delivery dates, and adherence to your exhibition planning timeline.
  • Determine staffing requirements
  • Begin making travel arrangements and hotel booking.

1 to 3 Months Before

  • Continue pre-show marketing activities
  • Schedule staff training.
  • Contact the exhibition organizer for any last minutes details.
  • Contact your exhibition stand agency to arrange a viewing of your mockup exhibition stand.

1 Week Before

  • Double-check travel and hotel bookings.
  • Final checkout of your exhibition stand.
  • Double-check that all action steps on the timeline have been covered.

After the exhibition

  • Organize leads and send follow-up communication.
  • Evaluate the success of trade show participation compared with objectives.
  • Make recommendations for the next exhibition, including suggested changes, enhancements, and other ideas.

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